Our Purpose
To further engagement
with Wisconsin's
Great Outdoors.
Our Intentions
Raise awareness, inspire, & educate others on WI Outdoors
A life lived outside is the best life. It's why we deliver weekly reads on outdoor pursuits, in hopes that the reader (that's you) will get out 'der.
Consciously source the most sustainable products & packaging
We believe businesses have a responsibility to do better for the planet. That is why we go out of our way to source local, compostable, and/or recycled materials.
Support WI Outdoors through action-orientated donations
1% of our revenue is donated to WI Outdoors orientated non-profits (ex. Friends of Wisconsin State Parks, The Ice Age Trail Alliance, etc.)